The big gap in football tv rights.
While the football season has restarted at the beginning of this month, the situation of each national championship, with regard to the TV rights that each will receive over the year, shows a big difference between the countries. For the Statista.com agency, it’s even a big difference. Based on the figures published by KPMG, English clubs for example are more than 5 times heavier than French clubs.
KPMG retains only the TV rights, but these rights represent almost 60% of the total revenue collected. Ticketing and local advertising, derivative products, transfer money are practically at the same level in Europe.
But what makes the difference are the TV rights. The gaps are huge: including between the Big Five.
1er England, the Premium League receives 3,518 million euros
2e Spain or LIGA wins 2,019 million euros
3e Germany with for the Busdigan, 1,460 million euros
4e Italy or Serie A touches 1,123 million euros
5e France or Ligue 1 receives 687 million euros
If we look at the championships outside of these big five, the gaps are even greater. The Eredivisie, for example, which is the Dutch championship, earns only 95 million, or 6 times less than the French championship which is however the last of the big class.
So, the most banal explanations are generally put forward and listed: the quality of football (fortunately), the penetration rate of television channels. All of this is biblically obvious except that when we look at the figures a little closer, we realize that the key factor is hidden in the economic, political and cultural influence of the country of origin.
Democracy and the market economy are inseparable. When will the Medef dare to take up this debate?
The English championship is the world champion in any category because English is the most spoken language in the world and British television systematically covers all the Commonwealth countries.
The Spanish championship, La Liga, is mainly followed by all of South America. Finally, the German championship is watched all over the world as well.
French football is watched with sympathy but fervor in French-speaking Africa, a region which also brings many of its star players to French clubs.
There is therefore nothing surprising in the income inequalities affected by all the clubs of the 1e division. So the PSG which has the best cast also has the best track record, which also makes it the richest, and therefore the most capable of buying star players. But these star players are not enough. What makes the success of a football club is also the fervor it arouses, the shock wave of sympathy and admiration or dream it triggers, and there, it must be recognized that the club itself does not control everything. The amount of tv rights, the sinews of war, also depends on the global presence.
PSG have a lot of money. But he is French. It is therefore part of a country where global influence is relatively weak. French is not the most spoken language and its areas of influence are not historically among the most populated and most developed.
Next to English or Spanish football, we are dwarfs.
No reason to triumph or boast. The tricolor rooster should lay low from time to time. The English, Spanish or German clubs are richer and more followed. Not because they are better, because their market is larger. Being larger, these markets bring them more money and with the money they can buy even more talent. CQFD